Contents

The DealerSTAT survey analyses Italian Dealers’ level of satisfaction about their relation with automakers. The study takes into account the different aspects of the relation of franchise and the different managerial activities through a questionnaire of over 100 questions designed to find strengths and weaknesses, focusing on priority areas and improvements for each brand.

Aims

The aim is to provide a suitable recurring tool able to outline the relation between automakers and dealers´ networks through the Italian Dealers’ opinion. The customized report for each brand wants to be an useful tool for automakers, in order to improve the knowledge of their own network with specific elements of compared and historical analysis.


Data are collected between February and April through a quali-quantitative questionnaire with more than 100 questions in the different managerial areas. A peculiar characteristic of the survey is the direct link trough which dealers can freely express their level of satisfaction in an anonymous way (by e-mails).

Another key aspect is the transparency towards the Dealers who participate to DealerSTAT, sending them a summary report of the study. The 2018 survey results will be presented at the Automotive Dealer Day Forum (on 16 th May) awarding the top brand performers. Carmakers could require the complete DealerSTAT report, receiving only aggregate data to guarantee the respondents’ anonymity. In 2018 the survey monitors dealers’ satisfaction level for the 32 following car brands:


Examined brands


In 2018 the survey monitors dealers’ satisfaction level for the 32 following car brands:


The survey involves for the fifth year the following 10 commercial vehicles brands:


The 2018 Edition in numbers

The 2018 data collection activity took place between February 13 th and April 10 th requiring about 65 days of work. During this period there have been about 20,000 contacts (e-mails and phone calls). In 2018 we collected the opinions of more than 55% of the car dealers through 1,238 questionnaires. The opionons about Light Commercial Vehicles were 398 (more than 50% of the dealers).